A narrow band of black ALPOLIC® material sets off the two colors and adds definition to the “shoe,” while cutouts fitted with clear globes and backlit in variable colors evoke the ventilation holes that are fundamental to the Crocs cachet.Īnd if a passersby somehow still misses the message that this is the world’s center of the Crocs experience, full-length windows on the ground level reveal a giant Statue of Liberty mosaic made entirely of Crocs, while a second-story window can be used to display a variety of enticements – for example, a huge blue Croc. The façade’s design represents the profile of a classic Crocs clog, incorporating ALPOLIC® panels in the company’s iconic green set off by contrasting panels in a bright yellow. To proclaim the store’s presence and give a sense of the fun variety of styles inside, Crocs asked TPG Architecture to create a striking new façade as part of its new design for the 13,600 square-foot space previously occupied by a trio of fast food restaurants. It’s a shopping destination without the pretense of Madison Avenue, but definitely with its own comfortable and accessible sense of class. So it’s appropriate that Crocs built its highest-profile location at Herald Square in midtown Manhattan, just west of the Empire State Building.

From boots and boat shoes to heels and wedges suitable for nightwear, Crocs is reinventing classic designs while staying true to its founding principle that comfort comes first.

While best known for brightly colored foam-resin clogs favored by chefs, nurses and others who spend long hours on their feet, in recent years Crocs has introduced dozens of new styles with an eye toward fashion. If the footwear is Crocs, the right statement is comfortably colorful and fun. When you’re building a flagship footwear store in the heart of one of the world’s great fashion cities, you’d better make a statement with the architecture. THESE VAGABOND SHOES: A BRAND NEW START FOR CROCS IN OLD NEW YORK

Croc's World instal